Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers

Break through the barrage of advertising messages and reach consumers in more effective waysAs consumers become more and more sophisticated, ad agencies can no longer assume that they automatically have their audience's attention. This book provides marketers with the necessary tools to restore their advertising's effectiveness, starting with the most basic goal of all--getting the consumer's attention. Readers will gain additional insight into a wide variety of topics, including: how to make a grand entrance; how to introduce your brand; how to demand attention without offending your audience; word-of-mouth marketing; dealing with clutter; how to develop a brief, focused selling proposition; how to market your brand by telling a story, and more.Ken Sacharin (San Francisco, CA) is the Executive Vice President and Director of Media and New Technologies for Young & Rubicam, San Francisco.